HOW IT WORKS
From Real Consumer Voices to AI-Powered Insights
See how we have made all of this possible and how we speed up your time to inisight…..
THE PROCESS
Turning Voices into Insights
Our vast and
ever-growing data set
Millions of syndicated video interviews
Growing by 50K per month
Coverage across 20 business verticals
From 50K+ connected panelists in the US, UK and Japan
Robust syndicated data collection
Open-ended questions surface authentic consumer opinions
AI-moderated interviews for depth and efficiency
Diverse demographics for representative insights
Uncompromising Quality
3 step data integrity check to screen all types of fraud
AI generated output is trained to prevent hallucinations
Average panelist has completed 8+ hours of interviews
AI-Powered Transformation
Brox's LLM pipelines then process each survey response to surface key trends and patterns (coding on steroids)
Our suite of tools allows clients to query Brox to answer nearly any question
Answers are based on both real and synthetic data, which we call evidential and inferential respectively - which are clearly highlighted
UNDERSTANDING OUR ANALYSIS
Evidential vs Inferential
Brox.AI combines two powerful approaches to deliver comprehensive insights: analysis of real consumer interviews (Evidential) and predictive AI modeling (Inferential). This dual approach helps you understand both what consumers are saying today and how they'll react tomorrow
EVIDENTIAL ANALYSIS
Based directly on our vast database of consumer responses, providing
Very high confidence in data accuracy
Direct links to source interviews
Rich, qualitative and quantitive insights
INFERENTIAL ANALYTICS
AI models to predict behaviors and opinions beyond our existing data set, using our Shadow Panel methodology
Based on 1-2-1 replicas of real panelists
Ability to test hypothetical scenarios
Expanded reach beyond direct survey responses, ideal for hard to reach audiences
Our Shadow Panel creates digital replicas of real consumers based on extensive video interviews - delivering 85% accuracy compared to traditional research at a fraction of the time and cost
FAQ
