Team

Core team

We’re a team of entrepreneurs, data scientists and researchers out to stir up the world of market research. The founders previously built and sold a pretty successful data analytics platform to YouGov PLC, formerly the best MR company in the world now sadly for them they have been demoted to a close second ;-)

We’re revolutionaries, we’re here to tear down the status quo and rebuild and replace it with something beautiful as we welcome in this exciting (and somewhat frightening) new era.

Hamish Brocklebank

CEO

It has been said that his raison d'etre is to blow stuff up and rebuild it like some sort of non-evil James Bond villain, he’s been blowing stuff up literally since he was a kid, and generally causing mayhem. Expelled from high school, though he often came top of his class, he did manage to graduate from university with a degree in physics prior to building several startups and selling the last one (a predictive analytics and data platform for the film and TV industry) to YouGov PLC. Here are some interesting facts him:

Interesting Facts:
  • Releases music on Spotify under the name “Hamish Brox”

  • Has a skull on his desk facing him as a constant reminder that time is really very limited ;-)

Durgé Seerden

CPTO

CPTO

CPTO

The person who actually makes the rebuilding part happen after Hamish blows things up. Has had a weird obsession with building usable products since he was a kid. Never expelled, no mayhem, just designing and building digital products. Has a degree in ICT & Media Design.

Interesting Facts:
  • Likes to play guitar (but isn't very good at it)

  • Has no skull on his desk

Catrin Williams

Head of Research

Catrin has a breadth of research experience across consulting and academia. She drives the human-centered element of the product, bringing together her linguistics research rigor built at Oxford University and King’s College London, and her agency-side experience built working with tech and consumer finance clients at Deloitte Digital.

Interesting Facts:
  • No musical talent whatsoever but did win the Deloitte Digital bake-off

  • Was once commissioned to say a German tongue-twister on Welsh radio

Sam Lecky

Head of Tracking

Sam harnesses a deep analytical understanding and experience gained working alongside major media and technology clients at YouGov, positioning himself at the forefront of brand tracking. In previous roles, he delved into data analytics, investment management, and built financial expertise at Durham University.

Interesting Facts:
  • A passionate sports enthusiast, if there's a game to be watched or played, you can bet he's tuned in.

  • Loves the great outdoors and trying global cuisines 

  • Also musically tone deaf

Abbey Del Castillo

Data Scientist

Abby has worked with several startups in the past focusing on the development of Natural Language Processing, Generative AI and Computer Vision solutions.

In her spare time, she volunteers in teaching Python and Scratch to students and speaks in tech events to talk about AI. She loves traveling around the globe to learn more about different cultures and to meet new people.

Tymek Pudlik

Lead FE Engineer

Tymek has 10 years of professional experience in front-end development. He previously worked with Hamish and Durge at their last startup, has led a few teams, and developed multiple in-house products. He prioritizes the high quality, maintainability, and reliability of products.

Interesting Facts:
  • Holds a degree in Computer Science.

  • Plays the drums and is a member of a brass band.

  • Enthusiast of karting and a fan of Formula One.

Jacek Rzeszutek

Lead AI Engineer

A passionate engineer with 10+ years experience in the development of data products making use of machine learning, statistics, AI and computer science. Big believer in highly collaborative teams that enjoy their journey.

Interesting Facts:
  • generalist, with a very diverse set of hobbies and activities

  • no skull on his desk, though interested in practical philosophy

  • Is very good on the harmonica

Nick Coleman

Head of Sales

Nick has a passion for sales and a track record of success in diverse environments. He loves understanding complex problems and developing creative solutions that deliver real value. Beyond sales, he's a jack-of-all-trades, master of most, contributing to marketing initiatives, business operations, and other critical projects essential to fuel growth.

Interesting Facts:
  • Has a distant family connection to a cast member of the classic TV western, "Bonanza."Has no skull on his desk

  • He's a trivia enthusiast and Jeopardy powerhouse, and knew all 50 states by age 5. 

Advisors

Dr. Hannu Verkasalo

has extensive experience in digital media and a strong background in market research, with ties to notable companies like Arbitron and Nielsen. He has founded and scaled several companies, securing $100M in venture capital across Europe and the US. His practical experience and industry connections position him as a valuable advisor for a market research AI startup.

Josh Roth

former CTO at Ring, was pivotal in growing it into an industry giant, he blends technical vision with practical leadership. With a tech-heavy background including roles at Viva Group and Blackboard Connect, and a Computer Science degree from UCLA, Josh is an expert about technology and scaling startups.

Lindsey Scheftic

with 22+ years in marketing, has excelled in both client and agency roles. Former CMO at Ring (an Amazon company), she spearheaded marketing initiatives, achieving significant brand growth and household acquisition. Lindsey has transformed marketing strategies for leading brands like Apple, Red Bull, and Toyota, establishing strong consumer connections and staying ahead of industry trends

Evan Kraut

is a sales & marketing executive with 10+ years at global advertising agencies within Publicis Groupe & WPP. Most recently led sales and strategic partnerships at a growth-stage SaaS startup in the market research space. Cofounder of Milkbox Partners, an investment and advisory firm with over 100 portfolio companies.

Laura Levitan

possesses over four decades of expertise in marketing and sales, spanning various domains such as agencies, marketing research tools, and emerging platforms. She is renowned as a "connector" thanks to her extensive network of thousands of executives, through which she introduces new companies for their consideration.

Investors

Investors

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Wonder Ventures

Wonder Ventures

The greatest VC in LA.

The greatest VC in LA.

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Vela Partners

Vela Partners

The World's first product-led and AI-powered VC and the best AI-only VC.

The World's first product-led and AI-powered VC and the best AI-only VC.

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Scribble Ventures

Scribble Ventures

Undoubtedly SF’s best non-AI exclusive VC

Undoubtedly SF’s best non-AI exclusive VC

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ASDF Ventures

ASDF Ventures

Jean-Denis Grèze, Sidharth Kakkar, and Tido Carriero - very smart people ;-)

Jean-Denis Grèze, Sidharth Kakkar, and Tido Carriero - very smart people ;-)

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Incubate Fund

Incubate Fund

Zero to Impact. Building startups into businesses of global impact.

Zero to Impact. Building startups into businesses of global impact.

We're hiring

If you’re smart and hardworking, come and join us!

We want smart people, it doesn’t matter where you have worked in the past or in what industry, our goal is to understand what the world thinks and why, as such we need a broad and diverse range of informed opinions to help us. We want the people who are too smart for their own good, whether it be their boring old fashion market research firm or an academic who never quite fit in. We want the people who want to work hard with a brilliant group of colleagues to rebuild a little part of civilization, if you can see the future while no one else is listening come and join us ;-)

Jobs

We’re currently hiring for the following roles:

  • Developers (Front end, Full Stack): our base tech stack is pretty simple: Typescript, Python, React.JS, Supabase, AWS.

  • Data scientists: needs to have experience or a desire to learn very quickly about cutting edge LLM’s.

  • Market Analysts:  we need your experience to not only deliver stuff to clients but to help us build our product, so that we can put all the analysts out of a job. Come and help us eat your former colleagues (they will be tasty).

  • Generalists, they are a startup’s turbocharger, clever hard working people willing and able to support all parts of the business when needed. If you’re not a developer, nor a data scientist, nor a research analyst but are willing to get your hands dirty come and join us, we need you too!

We don’t care where you are based, but you do need to be fluent in English and be a joy to work with ;-)

Benefits

Pay: decidedly average (we’re a startup) but we share our successes i.e, bonuses and stock.

  • Work environment: we’re all remote and that won’t change but we have regular tea/beer/music sessions on zoom and less regular meetups where we all stay in a big house somewhere warm where we work all day, drink all night (drinking is optional, but note that the founders are British and Dutch), for those who are hungover we sleep in until the effects have worn off and for those who aren’t they can enjoy the morning to do whatever they like, until we repeat it all over again.

  • Culture: we have some key rules and so long as you stick by them anything goes, but ultimately we're all about being generous, fast, brave and fair.