Brox, AI to understand humans
Transform every decision with predictive human intelligence.
Used and probably trusted by:
Amazon
MUFG
Sony
Dentsu
YouTube
TBS
Newell
ARB
What we do
We create 1:1 digital twins of real people — behavioral replicas that predict actual human decisions with validated accuracy. Not personas. Not segments. Not statistical models. (You could call these agents, some people do, but we don't.)
All of these twins in aggregate create, in effect, a parallel universe where you can run unlimited experiments, ask unlimited questions, test unlimited ideas, without the risk, cost, or time of traditional research. We build twins from our recruited panels, custom audiences you need, or your own customers.
How it works
Ask a question / validate an idea / test the market response
We break this down into its component parts
We select and query the relevant digital twins
We analyze the responses and results
You receive your answer / recommendation / analysis
Every insight, every answer, every recommendation is grounded in real human data, verified for accuracy, and delivered with complete explainability.
Get answers in hours. Make decisions with confidence. Move faster than everyone else.
About us
14 People who think the entire research industry is insane, never mind the 12-week research cycles in a world where TikTok can create a trend in 12 hours. AI built into every facet of our business so that 14 people operate like 140.
Dedicated operations in US, UK, Japan and Turkey.
Between us we’ve built startups, and cut our teeth at:
YouGov
LINE
Dentsu
Netflix
Smart people with money who agree:
Scribble Ventures
Wonder Ventures
Vela Partners
Firestreak Ventures
Incubate Fund
Find out more
We could write pages and pages of marketing and sales fluff but instead we'd prefer just to show you the product.
Contact us and we'll set up a call, during that call you should come prepared with some business and research requests and we'll go through them together live. We'll also explain how we build our digital twins, why you can trust them, how to deploy them, how much it costs (it's a lot), how we validate them and anything else you fancy talking about. You'll see ROI immediately.
Currently live in the US, UK, Japan and Turkey and launching in much of the Middle East and APAC pretty soon.
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