Brox, AI to understand humans

Transform every decision with predictive human intelligence.

Used and probably trusted by:

  • Google
  • Amazon
  • MUFG
  • Sony
  • Dentsu
  • YouTube
  • TBS
  • Newell
  • ARB

What we do

We create 1:1 digital twins of real people — behavioral replicas that predict actual human decisions with validated accuracy. Not personas. Not segments. Not statistical models. (You could call these agents, some people do, but we don't.)

All of these twins in aggregate create, in effect, a parallel universe where you can run unlimited experiments, ask unlimited questions, test unlimited ideas, without the risk, cost, or time of traditional research. We build twins from our recruited panels, custom audiences you need, or your own customers.

How it works

  1. Ask a question / validate an idea / test the market response

  2. We break this down into its component parts

  3. We select and query the relevant digital twins

  4. We analyze the responses and results

  5. You receive your answer / recommendation / analysis

Every insight, every answer, every recommendation is grounded in real human data, verified for accuracy, and delivered with complete explainability.

Get answers in hours. Make decisions with confidence. Move faster than everyone else.

About us

14 People who think the entire research industry is insane, never mind the 12-week research cycles in a world where TikTok can create a trend in 12 hours. AI built into every facet of our business so that 14 people operate like 140.

Dedicated operations in US, UK, Japan and Turkey.

Between us we’ve built startups, and cut our teeth at:

  • YouGov
  • Google
  • LINE
  • Dentsu
  • Netflix

Smart people with money who agree:

  • Scribble Ventures
  • Wonder Ventures
  • Vela Partners
  • Firestreak Ventures
  • Incubate Fund

Find out more

We could write pages and pages of marketing and sales fluff but instead we'd prefer just to show you the product.

Schedule a demo

Contact us and we'll set up a call, during that call you should come prepared with some business and research requests and we'll go through them together live. We'll also explain how we build our digital twins, why you can trust them, how to deploy them, how much it costs (it's a lot), how we validate them and anything else you fancy talking about. You'll see ROI immediately.

Currently live in the US, UK, Japan and Turkey and launching in much of the Middle East and APAC pretty soon.