At Brox.AI, we seamlessly combine real-time qualitative insights with the power of artificial intelligence to uncover a deeper understanding of the stories behind the statistics.We've compiled a list of the most frequently asked questions to provide you with quick answers and clarity. If you don't find what you're looking for here, please don't hesitate to reach out to us.
How does Brox.AI collect data?
Brox.AI, we employ a cutting-edge qualitative-focused approach to consumer insights. We survey thousands of people every week with our video survey platform to understand what consumers really think and why about the brands we cover. Imagine having access to real-time, behavioral, quantitative and emotional insights directly from consumers – that's what our video survey technique offers. By capturing authentic reactions and sentiments via video responses, we bring you closer than ever to understanding what your audience really think.
Why does Brox.AI use video recordings for data collection?
Video recordings capture more nuanced reactions and emotions from respondents which provide deeper insights than traditional survey methods. It allows us to understand not just what people think but why. Additionally we give respondents space to share what's important to them - this is how we happen upon insights we didn't even know we were looking for.
Can I trust Brox.AI's analysis? How is it validated?
Brox’s fine-tuned LLMs have been rigorously trained and tested to ensure validity and accuracy. Our analysts regularly review its insights, especially when identifying new trends, patterns, or the emergence of new brands in the market. All of our insights are based on real underlying human generated data.
How frequently is data collected and analyzed?
Our system is designed to track and chart brand sentiments on a week-to-week basis, ensuring real-time insights and up-to-date brand analysis.
How do you ensure consistency across different respondents?
Standardized questions and survey protocols are utilized to ensure that responses are consistent and comparable across different groups and timeframes. Additionally, we obtain a nationally representative sample to guarantee that our insights capture a true reflection of the broader audience's sentiments.
What types of insights can be derived from the tool?
With Brox.AI, you can ask any research question about your brand and uncover instant, rich insights using our QA bar. Additionally, you can step through your brand’s custom dashboard for a fully tailored experience and explore qualitative and quantitative insights through time.
What is the "QA bar" and how does it enhance my understanding of the insights?
The "QA bar" is an innovative feature that allows users to explore respondents' feedback using our fine tuned LLM's. With this capability, you can delve deeper, uncovering the "why" behind brand performance and shifts in metrics. What's more, the "QA bar" is designed for your inquisitiveness; ask any question you have, and within seconds, you're presented with insightful responses. It's like having a direct window into the minds of your audience.
How does the tool help in comparing multiple brands?
Selecting two or more brands to include in your QA bar query, you can instantly analyze the differences between those brands on a specific issue or at a broader level. Additionally, our tool charts key metrics across different brands, empowering users to compare any combination of brands and metrics against each other. This flexibility ensures a holistic view, capturing the intricate dynamics of the market landscape.
Are there any biases in the methodology that users should be aware of?
While both qualitative and quantitative methodologies have their inherent biases, Brox.AI is a cut above. Our use of advanced AI, coupled with consistent and rigorously tested survey protocols, ensures minimized biases. Furthermore, with every qualitative response accessible within the tool, users can witness firsthand the reliability of the data, fostering trust and confidence in our insights.
How user-friendly is the tool?
Designed with user experience at the forefront, Brox.AI’s interface is intuitive and easy to navigate. Whether you're a seasoned analyst or new to brand tracking, the platform guides you effortlessly through the insights.
What sectors and regions does Brox.AI cover?
We currently cover the Technology, Consumer Finance, E-commerce, Streaming and QSR & Casual Dining sectors within the USA. We are currently expanding to cover more sectors before expanding into further regions.
How do I get started with Brox.AI’s brand tracking tool?
Getting started is simple. Visit our website to request a demo or contact our dedicated support team for a walkthrough. We're here to help you harness the full potential of our tool and ensure you're set up for success.
Customer support FAQs
Reach out to our dedicated team via email for any queries or assistance. We're committed to ensuring your experience with our tool is seamless and insightful.
Interested in a deeper understanding of our tool's capabilities? Schedule a product demo with our team. We'll walk you through the functionalities and answer any questions you might have.
Tailor-made insights for your unique needs. Our team can create customized reports based on specific criteria, ensuring you get the data that's most relevant to your brand and objectives.
We offer training sessions and support to users with any subscription so please reach out with any questions or queries and our team will be happy to get back to you!