Why Tubi & Pluto Win: Affordable Classics & Content Variety
Aug 14, 2023
Top Customer Drivers in the Streaming Sector
Every week our LLM generates key insights for every sector based on our thousands of video responses.
This week August 7, 2023 to August 13, 2023 our key insight for streaming and media was:
Beyond the headlines, Brox.AI can uncover the full story to understand not just what’s happening, but why…
Tubi and Pluto TV's Alignment with Consumer Preferences
Top customer drivers (mentioned by % of respondents):
Quality of content | 21%
Variety | 20%
Affordability | 13%
No ads | 7%
Transparency | 6%
Original programming | 6%
Classics | 4%
The Appeal of Classic Movies and Affordable Variety
“I love Tubi. Tubi always has those classic, old 80s, great movies that they put up all the time. I just love it. I wish the other platforms would do the same." — Male, 30-44
Quality of content | 21%
Classics | 4%
Variety | 20%
Affordability | 13%
“I was cutting back on costs so I got rid of Friendly and Hallmark... I also love Tubi, Tubi has a lot of shows on, there's a lot of categories to choose from and anything you want to watch on Tubi and it's free." — Female, 65+