Churn Alert! How AI Uncovers the WHY Behind Streaming Cancellations

Sep 20, 2023

The Dominance of Push Factors in Streaming Churn

What causes churn in the streaming sector?

Across demographics, push factors are roughly twice as influential as pull factors in instigating churn in the streaming sector.

Analyzing Qualitative Data for Churn Insights

Digging into the qualitative data, we can see exactly what these push factors are and what people say about them.

We can also look at the responses themselves to hear what people think straight from the horse’s mouth.

Digging deeper into pull factors, our AI-analysis picks up on dissatisfaction with a lack of tailored streaming service, and a habit of moving to where the best content is.

Top Shows Driving Streaming Subscriptions

These are the top shows mentioned as an attraction:

  1. Only Murders in the Building

  2. Big Brother

  3. Star Wars

  4. Yellowstone

  5. Game of Thrones

  6. Suits

  7. Thursday Night Football and Sunday Night Football

  8. Twisted Metal

  9. Wrestling

  10. The Little Mermaid

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