Marketing Insights in Minutes: Analyzing Competitor Ad Campaigns for Gen Z
Nov 17, 2023
Assessing Apple's Ad Awareness Performance
Request from your marketing manager:
"Which advertising channels and messaging resonate most effectively with our target audience (Gen Z) for a seasonal marketing campaign?"
Looking at Apple and its top competitors’ ad awareness levels in our tech sector report, we can immediately see that Apple is performing well.
Total time: <1 minute
From here, we can take a look at the qualitative data powering the report.
Total time: <1 minute
Analyzing Qualitative Data for Insights
And ask our LLM to analyze all the qualitative data and tell us what we’re doing right.
Total time: 3 minutes
Comparing with Competitors
We can then compare with another brand to see what competitors are doing that we may be missing.
Total time: 5 minutes
We can zoom in on any demographic to get more granular insights on different audience segments.
We now have insights on what resonates with Apple and Google for Gen Z specifically.
Total time: 8 minutes
We can do the same thing with any demographic breakdown, or any combination of filters.
Generating Data-Driven Recommendations
We can then use these insights to generate data-driven recommendations:
Total time: 13 minutes
Share on Social Media
