IHOP Trails Rivals: Why Consumers Choose Applebee's & Olive Garden
Dec 28, 2023
Top Casual Dining Customer Drivers
IHOP is lagging behind Applebee's and Olive Garden on drivers consumers care about
Our weekly summary of what people care about in the casual dining sector highlighted vegetarian options, groups, families, deals, and menu variety.
Comparing IHOP, Applebee's, and Olive Garden's Performance
How are the top casual dining restaurants performing in these areas?
Translating Perception into Consumer Behavior
How do these perceptions translate into consumer behavior?
We track funnel metrics to see where awareness and consideration translate into customers and recommendations.
In these metrics, Olive Garden performs best on ‘consider’, but consideration doesn’t translate into customers.
We can query the underlying qualitative data to understand why:
