Fast Food Success: It's Not Just About One Factor

Jan 2, 2024

Top Customer Drivers in the QSR Industry

A good performance on one or two customer drivers isn't enough to lead the way in the fast food industry…

The top customer drivers in QSR are:

Five Guys has an overwhelming lead on taste and customer service, while Subway and McDonald’s stand out for convenience.

Chick-fil-A's Consistency Translates to Reputation Success

Chick-fil-A is the most consistent across drivers and leads on customer service:

The Importance of a Well-Rounded Performance

Examining our reputation brand health metric, it’s clear that a solid performance across drivers is important for a good reputation; while some brands have a strong lead on one or two drivers, Chick-fil-A’s consistency translates into a top performance on reputation.

Brands Mentioned:

  • Five Guys

  • McDonald's

  • Subway

  • Chick-fil-A

Join the most forward thinking community in consumer market research for weekly stories from