Fast Food Success: It's Not Just About One Factor
Jan 2, 2024
Top Customer Drivers in the QSR Industry
A good performance on one or two customer drivers isn't enough to lead the way in the fast food industry…
The top customer drivers in QSR are:
Five Guys has an overwhelming lead on taste and customer service, while Subway and McDonald’s stand out for convenience.
Chick-fil-A's Consistency Translates to Reputation Success
Chick-fil-A is the most consistent across drivers and leads on customer service:
The Importance of a Well-Rounded Performance
Examining our reputation brand health metric, it’s clear that a solid performance across drivers is important for a good reputation; while some brands have a strong lead on one or two drivers, Chick-fil-A’s consistency translates into a top performance on reputation.
Brands Mentioned:
Five Guys
McDonald's
Subway
Chick-fil-A