[Whitepaper] Building Trust Through Transparency: Brox.AI's ESOMAR AI Solutions Framework

In today's rapidly evolving AI landscape, transparency isn't just a buzzword—it's essential for building trust and ensuring responsible innovation. That's why we at Brox.AI have chosen to publicly share our detailed responses to the European Society for Opinion and Market Research (ESOMAR) AI Solutions Questionnaire.

Why This Matters

As AI becomes increasingly central to market research and consumer insights, organizations need clarity about how these technologies work, how they're governed, and how they protect data privacy. The ESOMAR questionnaire serves as a comprehensive framework for understanding AI solutions in our industry, covering everything from technical capabilities to ethical considerations.

Key Highlights from Our Response

Our Unique Approach to AI-Driven Insights

At the core of our technology is the Oracle of Opinion platform, powered by our proprietary Mens Mundi database of millions of consumer video interviews. What sets us apart is how we combine this vast dataset with advanced AI capabilities to deliver instant, actionable insights while maintaining the highest standards of data privacy and ethical AI use.

Responsible Innovation

We've built multiple layers of protection into our AI systems. Our Shadow Panel technology enables predictive insights without compromising individual privacy, while our human oversight ensures that all insights meet rigorous ethical standards. We work with local consultants across different markets to ensure cultural sensitivity and accuracy in our global operations.

Data Privacy and Security

In an era where data protection is paramount, we've implemented comprehensive safeguards at every level. From strict data sovereignty controls to clear ownership protocols, we ensure that our clients maintain full control over their data and insights while benefiting from our advanced AI capabilities.

Looking Ahead

The field of AI-driven market research continues to evolve, and with it, the need for transparency and accountability grows. By sharing our detailed responses to the ESOMAR questionnaire, we aim to set a standard for openness in our industry and provide our clients and partners with a clear understanding of how we work.

Learn More

For those interested in a deeper dive into our AI capabilities, ethical frameworks, and data protection measures, we encourage you to review our complete ESOMAR AI Solutions Questionnaire response. This comprehensive document details our approach to:

• AI model development and deployment

• Data quality and lineage

• Privacy protection measures

• Output ownership and usage rights

• Security frameworks and standards

We believe that transparency builds trust, and trust is essential for meaningful partnerships in the AI era. We welcome your questions and conversations about our approach to AI-driven consumer insights.