[Press Release] Brox.AI Launches "Oracle of Opinion": Instant, AI-Powered Consumer Insights from Millions of Real Voices

FOR IMMEDIATE RELEASE

Los Angeles, CA - October 4, 2024 - Fresh off the back of a $3m fundraise from leading VCs, Brox.AI today launched the Oracle of Opinion in open beta, an AI-driven market research platform that delivers consumer insights with unprecedented speed and accuracy. Early adopters, including industry leaders like Amazon Eero, Google Gemini, Sony Music, and even international clients like Tokyo Broadcasting Services, are already leveraging the platform to optimize strategies and drive growth across tech, media, finance, and consumer goods sectors.

The Oracle of Opinion employs a groundbreaking dual-data approach:

• Evidential Analysis: Real-time insights from millions of up-to-date video interviews across more than 20 business sectors, stored in Brox.AI's Mens Mundi* database.

• Inferential Analysis: AI-powered predictions for hypothetical scenarios, based on digital twins called Shadow Panelists.

"The Oracle of Opinion marks a paradigm shift in consumer insights," said Hamish Brocklebank, CEO of Brox.AI. "By merging real consumer responses with advanced AI modeling, we're offering an unparalleled view of current behavior and future trends."

Key Innovations:

Lightning-Fast Insights:

• Instant answers to complex consumer questions, 24/7.

• Accelerates research timelines from weeks to minutes.

Unparalleled Ease of Use:

• Natural language interface for intuitive querying.

• Custom dashboards for real-time trend monitoring.

• Applicable to 100's of market research use cases

Breakthrough Accuracy and Depth:

• Shadow Panel: AI profiles with 85%+ correlation to real-world responses.

• Imputation Engine: Generates thousands of consumer variables for precise segmentation.

How It Works:

Users input queries in natural language. The AI analyzes the request, queries the Mens Mundi database and Shadow Panel, synthesizes results, and presents actionable insights with supporting data.

Durgé Seerden, CTO at Brox.AI, added, "Our Shadow Panel isn't just a model; it's a digital twin ecosystem allowing scenario simulation with unprecedented accuracy and speed."

Real-World Impact:

While specific client results are confidential, early adopters of the Oracle of Opinion have reported:

• Rapid message testing, allowing for real-time optimization of marketing campaigns.

• Identification of emerging consumer trends, informing product development strategies.

• Enhanced pricing strategies, leading to increased customer acquisition and retention.

• Deep, actionable insights into brand health and competitive positioning.

Compared to traditional methods, the Oracle of Opinion delivers insights up to 100 times faster, enables more granular segmentation, and allows for real-time trend tracking and scenario testing – all while maintaining the depth and authenticity of qualitative research.

"The value proposition is clear," noted industry analyst Lenny Murphy of Greenbook. "Imagine a future where we ask fewer questions by leveraging existing data, focusing instead on asking better questions to fill knowledge gaps. For years, this has been the holy grail of insights. With Mens Mundi by Brox, that vision is now a reality. Welcome to the future of insights."

While this first iteration offers powerful capabilities, Brox.AI continues to build the Oracle of Opinion based on user feedback and ongoing research.

For more information about Brox.AI and the Oracle of Opinion, or to schedule a demo, visit www.brox.ai.

About Brox.AI:

Brox.AI is revolutionizing consumer insights with its AI-driven platform, powered by the groundbreaking Mens Mundi database. This "World's Mind" comprises millions of AI-analyzed video interviews across 20+ sectors, delivering unparalleled depth and accuracy in market research. By fusing qualitative depth with AI powered analysis, Brox.AI enables businesses to make data-driven decisions at unprecedented speed and scale. Recently securing $3M in funding, Brox.AI is trusted by industry leaders like Amazon Eero and Google Gemini. We're shaping the future of consumer research while maintaining the highest standards in ethical AI and global compliance.

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