Predict fan behaviour.
Before the season starts.
Brox builds 1:1 digital twins of real fans of yours from hours of AI-moderated interviews. Predict viewership, simulate broadcast strategies, test creative, and segment fan growth pathways, without commissioning a 12-week study.
What sports and entertainment teams use Brox for
Viewership simulation & optimisation
Platform choice, streaming vs broadcast, tune-in creative, what would happen if you moved a tentpole event to a different night.
Fan segmentation & growth
The full fan pyramid (super fans, core, casual, lapsed, returning, non-fans); pathways from participation to fandom; how next-generation fandom develops.
Championship & event simulation
Benchmark your event against other major fixtures on engagement, attention, and sponsorship lift.
International expansion simulation
Test engagement strategies in new markets pre-launch, before you spend on activation.
Sponsorship & brand fit
Predict brand-fan resonance, simulate athlete-sponsor fit, test celebrity impact on tune-in intent.
Creative and tune-in messaging
Test campaign variants in 3 days across fan segments, scored on tune-in intent and brand recall.
Audiences we cover
Fan twins
- Super fans
- Core fans
- Casual viewers
- Returning fans
- Lapsed fans
- Non-fans
Custom recruitment
- League-specific panels
- Sport-specific panels
- Market-specific panels
- Demographic-specific panels
- Recruitment in 2 to 4 weeks
Why this works for sports
Sports decisions used to rely on broad survey panels and gut. Both miss the most important question: what makes a casual viewer become a core one. Brox digital twins capture the lived attitudes of real fans across a viewing season, refresh as fan behaviour shifts, and let you simulate scenarios (broadcast windows, sponsorship pairings, athlete signings, international expansion) before you commit.
Twins are grounded in hours of AI-moderated video interviews with real fans, refreshed as fan behaviour shifts across the season, so a simulation reflects how people actually watch rather than how a one-off survey said they would.