One question in.
A defensible answer out.

Ask Brox is the natural-language interface to 30,000 real-human digital twins. Type any question or scenario, get a complete dashboard back in under 15 minutes, with twin-level citations on every number.

One product. Four capabilities.

Ask Brox

Type any question. We auto-decompose, query the panel, return a full dashboard. Friday afternoon question, Monday morning answers.

See Ask Brox

Decision Drivers

Every insight comes with a "why", the specific reasons traced back to real things real people said in real interviews. An insights lead at a top-five global pharma called it "one of the smartest things I've ever seen."

Segmentation

Filter every query by demographics, behaviours, custom segments, or your own segmentation framework. Run side-by-sides between any two cohorts in seconds.

Provenance

Embedded twin-level citations and audit-ready reasoning on every answer. Every number on every dashboard traces back to the real interview moment behind it.

See Provenance

Anything a twelve-week study would have answered.

Six of the question types Ask Brox handles routinely. The list is not the limit, once twins exist, the questions are unbounded.

Concept and product testing

Test 50-plus product, feature or service concepts simultaneously across a representative twin panel. Rank winners, identify segment-specific preferences, surface the why behind each score.

Message and creative resonance

Score creative on appeal, believability, clarity, brand fit and intent. Test 30-plus message variants across audience segments in days, not quarters, before the media buy is committed.

Switching and retention intent

Identify the persuadable maybes before competitors do. Predict who switches, who stays, and which lever moves which segment, with the underlying interview moment behind every prediction.

M&A and diligence stress tests

Replace default-curve assumptions with twin-derived behavioural distributions. Run a same-day stress test on a thesis the IC will see at the end of the week.

Drug adoption and prescribing intent

Predict adoption curves across patient segments and prescribing behaviour across HCP types. Pricing, framing, safety-data releases, formulary changes, copay sensitivity: all modelled before launch.

Fan, viewer and audience prediction

Predict viewing intent, broadcast strategy, fan growth and segmentation. Score scenarios against twin panels before the season, the campaign, or the launch.

And iterate on every one of them as many times as you like.

Four steps from question to defensible answer.

  1. Ask

    Type any question or scenario into Ask Brox in plain English.
    No setup, no discussion guide, no field.

  2. Simulate

    We unpack the question, query the relevant twin panel,
    and stack the scenarios it implies.

  3. Trace

    Every result comes with the reasoning,
    traced back to the real interview moments that built the underlying twin.

  4. Decide

    A complete report, segment splits, twin-level citations on every number,
    ready to defend in front of a board or a regulator.

What we hold ourselves to, every time.

≈85%
F1 score, validated accuracy
30,000+
Active digital twins across US, UK, Japan, Turkey
<15 min
For a full Ask Brox report
24–72 hrs
For a complex simulation

Nothing to install. Quick to deploy.

Brox is a web app. There's nothing to install, and we don't rely on any client data to operate, so deployment is quick.

See security & compliance

Our SOC 2 Type II audit is complete; the report will be available to clients under NDA once issued. Where your requirements go further, we'll work with you to meet them.

Find out more

We could write pages and pages of marketing and sales fluff but instead we'd prefer just to show you the product.

Schedule a demo

Contact us and we'll set up a call, during that call you should come prepared with some business and research requests and we'll go through them together live. We'll also explain how we build our digital twins, why you can trust them, how to deploy them, how much it costs (it's a lot), how we validate them and anything else you fancy talking about. You'll see ROI immediately.

Currently live in the US, UK, Japan and Turkey and launching in much of the Middle East and APAC pretty soon.