Tubi and Pluto are hitting the nail on the head with consumers by showing classic movies and maintaining variety of content at an afforable price

Aug 14, 2023

Every week our LLM generates key insights for every sector based on our thousands of video responses.

This week, our key insight for streaming and media was:

Beyond the headlines, Brox.AI can uncover the full story to understand not just what’s happening, but why…

Top customer drivers (mentioned by % of respondents):

Quality of content | 21%

Variety | 20%

Affordability | 13%

No ads | 7%

Transparency | 6%

Original programming | 6%

Classics | 4%

These drivers resonate with respondents who spoke about Tubi and Pluto TV:

Quality of content | 21%

Classics | 4%


“I love Tubi. Tubi always has those classic, old 80s, great movies that they put up all the time. I just love it. I wish the other platforms would do the same

30-44 male


Variety | 20%

Affordability | 13%

“I was cutting back on costs so I got rid of Friendly and Hallmark... I also love Tubi, Tubi has a lot of shows on, there's a lot of categories to choose from and anything you want to watch on Tubi and it's free

65+ female



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