A good performance on one or two customer drivers isn't enough to lead the way in the fast food industry...

Jan 2, 2024

A good performance on one or two customer drivers isn't enough to lead the way in the fast food industry…

The top customer drivers in QSR are:

Five Guys has an overwhelming lead on taste and customer service, while Subway and McDonald’s stand out for convenience. Chick-fil-A is the most consistent across drivers and leads on customer service:

Examining our reputation brand health metric, it’s clear that a solid performance across drivers is important for a good reputation; while some brands have a strong lead on one or two drivers, Chick-fil-A’s consistency translates into a top performance on reputation.


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